Phyron AI Platform introduces AI-Guided Photography App

Sweden and UK-based video tech company Phyron has launched its first mobile app, as a complement to their ecosystem of AI-powered tools that help automotive retailers sell cars faster. The latest addition to its product suite gives automotive dealers the power to capture professional quality photos at scale. The entire ad-creation process is designed to take no longer than 5 minutes.

The app’s built-in AI assistant helps the photographer capture perfect pictures of the car from all the key angles, before being transformed into stunning AI-enhanced imagery and engaging video ads.

“Photographing new stock is a time-consuming process for an automotive retailer,” said Johan Sundstrand, CEO and co-founder, Phyron. “Getting the perfect angle that showcases the car’s lines and proportions is a real skill and then cleaning up the images before creating an advert can take hours. The Phyron app empowers photographers of all skill levels, making it possible for anyone to capture consistent, accurate photos in record time. From there, the photos are published to the Phyron AI platform where they’re transformed into enhanced imagery and videos in 6 formats optimized for all online channels. Our AI will even add the vehicle’s unique selling points and the dealership’s logo before placing the video into a classified ad or buying ad space, all 100% automated with zero human involvement.

“Over the past five years, we’ve focused on developing the best AI support to manage the content-creation process for car dealers. However, we’ve relied on our users to provide the photos needed for our AI platform. The Phyron app now eliminates the guesswork involved in capturing perfect photos and seamlessly fills the gap in our AI content-creation ecosystem. We’ve leveraged our team’s decades of experience, spanning from Hollywood productions to AI research, to deliver the most advanced car photography technology.”

The Phyron app tools, include:

• AI-powered intuitive guides for capturing studio-quality photos
• VIN scanning capabilities automatically identify the vehicle and trim level
• A vehicle queue feature that helps users optimize their workflow
• Dashboard metrics enabling users to monitor average time to market and work queue size, across multiple locations